5 Ways To Promote Your Business On Instagram
Instagram has become one of the top social media sites all over the world. There is hardly any adult, teenager, or child who has not heard about Instagram. Instagram approximately has around 1 billion active monthly users and the number keeps on rising. Having such a large user base, Instagram provides a very good opportunity for companies to promote their business by creating a business account on Instagram. A business account gets many more special features that help them promote their content which helps them increase engagement. Many businesses try to find best sites to buy Instagram followers and use other techniques to obtain a large audience on the platform. The rise in digitalization has helped companies be it big or small to establish themselves on platforms like Instagram and grow their businesses. Read through this article to find out the 5 best methods of promoting your business through Instagram.
1. Using hashtags:
Hashtags are one of the best ways to promote your business on Instagram for free. Using a hashtag on your Instagram posts has become a necessity for businesses who want to make sure that their pages are discoverable on the platform and reach a large target audience.
The hashtags that you use on your posts can be location-specific depending on where the business is based, topic, and industry-specific which means using hashtags that are related to your business industry and popular hashtags which are used multiple times by people on Instagram.
A combination of these three types of hashtags must be used on your posts but remember not to overdo it. Instagram allows you to have a maximum of 30 hashtags per post. 2. Buying Followers:
Many companies buy Instagram followers to help promote their business. There are many sites and applications which help users to buy Instagram followers.
On Instagram, one of the things that matter the most is followers and top companies know this. They buy followers which helps improve their social media reach. Having a large follower base shows that your company is well received by the platform and makes sure that more people follow you. Applications and sites which sell followers also sell likes which helps increase the reach of your posts that you put up.
3. Use Instagram story and Highlights
One of the top features of Instagram is the stories that you can put up. The stories section gives access to accounts to many more tools. These tools such as the question sticker, poll, and other such stickers allow the business to interact with their followers through their stories.
Stories are much easier to create and also much more viewed than some posts. When a user starts seeing stories on Instagram, if they follow you there is a high chance they will see your story.
One of the best ways to utilize your stories is by holding question-answer sessions on them. This would allow your followers to ask relevant questions about your business which then answer via your story.
Add creative content to your stories and then you can save them as highlights so that when new followers open your account they can view them saved above your posts.
4. Increasing Engagement:
One of the most important aspects of promoting your business through Instagram is to increase engagement.
Engagement is how your followers react to your content. The number of shares, likes, comments you received, all amount to engagement. You have to find creative ways to increase engagement.
One of them could be by asking your followers to comment on your posts about their favorite product. You could also hold competitions like ones where the people who like and share your content could stand a chance to receive a gift from your side.
Doing these will make your audience more involved with your business and in turn, would help bring your page to larger masses.
Just as quality content is important to have a good business page, timing also plays an equally important role.
The timing of when you publish your Instagram posts matters. If you make your posts at 1 in the night it will receive less traffic than if you post it during the daytime at around 12.
However, the perfect timing for your posts will depend on your target audience. If your target audience is the average office-going adult. Posts that are put up in the evening at around 8 will get more traction as they work in their offices during the day.
On the other hand, if your target audience is school-going teenagers, you should post your content around 4 in the evening when most schools end.
Understanding your target audience and the times at which they are the most active will allow you to understand the best time to make your posts.
Using a combination of these techniques that have been mentioned in the article will allow you to promote your business on Instagram. You should remember that apart from using these techniques, you should also make sure that you post high-quality content regularly. You have to be consistent and keep at it to ensure that you can increase the engagement of your business on Instagram. While it is a long journey the methods given above will make it a comparatively easy and enjoyable one.
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