7 Instagram Algorithm Hacks To Bring You On Top
Instagram is a gold mine for social media marketing. With over one billion active users, Instagram provides a robust platform for brands to grow substantially and attract the right customers. However, to thrive on this platform and to gain instagram followers can be challenging especially with the changing Instagram algorithm.
Instagram algorithm primarily works on the principle of maximum engagement rate, type of content, and audience interaction. It combines these metrics to rank relevant content on the top of each user’s feed every day. You can look for the best sites to buy Instagram followers but to have an exponential growth on Instagram, you need to work smarter and beat the algorithm.
How can you do that? We will teach you the seven amazing Instagram algorithm hacks mentioned that will bring you on the top and convert your followers into potential customers.
1. Optimize your Profile for SEO
As a new marketer, you may look for the best sites to buy Instagram followers. However, to keep them hooked you need to make a long-lasting impression. And how can you do that? First, focus on optimizing your profile.
Start from setting up a profile photo – it can be a brand logo or a professional photo. Make sure that your profile photo is consistent on all other social media accounts. Second, write a compelling bio about your business that reflects your values and mission. Instagram provides a limited character limit in bio so choose your words wisely. Incorporate SEO keywords in your bio to rank higher on the search results page.
Next, add interactive call-to-actions in the bio which can help you drive the traffic to your website or landing page. You can also use this section to cross-promote other social media channels. Finally, set up a color scheme and a theme for your profile to make it more appealing.
2. Create Viral Content on Trending Topics
Trending topics on Instagram can make you a fortune. It can be breaking news, a current event, or a popular topic of debate. The best part about a trending topic is that it always has a unique hashtag on Instagram. Use this hashtag and post relevant content on your profile to increase your engagement rate.
One of the best ways to make your post entertaining is to find a trending topic that has humor or creative value. You can use a funny meme and give a unique touch to it. You can also create your memes online and use them to create a graphic for brand promotion. All these techniques will grab the attention of the audience and keep them hooked on your profile.
3. Be Consistent
One of the best tools to beat the Instagram algorithm is consistency with your posts. The more you post on your profile, the more engagement you will receive. However, this does not mean you post 3-4 times every day.
Design a content calendar and post quality content daily. This helps to build connectivity with your audience. Another crucial aspect is the time you publish a post. The best time to post is when your audience is most active.
Look into your Instagram Insights or Data Analytics tool to understand the peak time when your audience is active. Get help from post scheduling tools to automate the process of publishing posts on your profile.
4. Use Popular Instagram Features
One of the best things about Instagram is that it keeps updating and introducing new features to post content. Instagram is well known for its visual content in the form of images, carousels, and infographics. IGTV and Instagram Reels are the new Instagram features that are being enjoyed by most people on Instagram.
These features focus on video content that has a larger impact on the audience. Through IGTV and Instagram Reels, you can promote your brand, share valuable content, tell your story, host interviews, tutorials, and much more. Look for trendy Instagram Reels in your niche and pick up ideas to make your content more entertaining. This will help to increase engagement on Instagram.
5. Engage with your Audience
Audience engagement and interaction is the key to win over the Instagram algorithm. People love brands and creators who spend time talking to their audience. You can also stay connected with your Instagram followers by responding to their comments, and re-sharing their content.
Instagram Stories is a tremendous tool that allows you to conduct polls, answer questions, share behind-the-scenes, customer reviews, making of the product, and much more. Another tool is Instagram Live where you can interact with your audience in real-time. So start building authentic and heart-to-heart connections with your audience and increase engagement on Instagram.
6. Create a Powerful Hashtag Strategy
Instagram posts are always incomplete without hashtags. Hashtags play a vital role in hacking the Instagram algorithm and helping you rank high on the search results page. But before creating the right hashtag, do thorough research. Look for the most trending hashtags in your niche, study your competitor's hashtag strategy and then create relevant hashtags for your content.
Branded hashtags are excellent for brand promotions across Instagram. Create a unique branded hashtag and link it in your Instagram bio. Use your branded hashtag in relevant posts, Instagram stories, and giveaways. This will help in increasing brand awareness and visibility.
7. Analyze your Posts
Monitoring your post-performance is crucial to growing on Instagram. Use Instagram Insights or any third-party data analytics tool to track your followers, engagement rate, and total time spent by your audience on your profile.
Checking these metrics regularly will help you understand what type of content is liked by your audience, at what time they are most active, what type of engagement you are receiving on your profile, and much more. Using this information, you can change your marketing strategy and improve your ranking on Instagram.
The Instagram algorithm calculates several metrics to boost content on the platform. These metrics include the engagement rate, the time spent on one profile, the type of content, hashtags, and audience interaction. So if you want to grow on Instagram in a short period, you need to find a way to work along with the Instagram algorithm.
The above-mentioned growth techniques will help you to hack the Instagram algorithm and boost your posts on the top of the user feed. It will also provide you insights on how you can increase engagement on Instagram, improve audience interaction and optimize your profile for exponential growth.
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