How to Improve Your Organic Traffic?
Search Engine Optimisation (SEO) is the practice of optimizing your content so that a search engine shows it as one of the top results for the searches of a certain keyword.
There are two types of SEOs, on-page SEO and off-page SEO.
On-page SEO comprises of all the ranking factors of a search engine, that are determined by directly looking at the page that you are trying to optimize, such as the page structure, headlines, and content.
Off-page SEO, on the other hand, take into account, all the other variable that search engines take a look at. These variables aren’t exactly in your hands. They depend on other elements, such as social networking sites, other blogs in the industry and personal search history, etc.
Search engine optimized content is essential because the majority of the users are known to visit websites or blogs that appear on the first page of the search results. To be among the top search results, it is very important to have SEO friendly content. SEO also helps improve user experience and usability of a website. SEO also helps eliminate competition. If two websites have similar content, then the optimized website is more likely to have more visitors.
Some of the popular SEO practices are:
Use of multiple keywords
The SEO page title is the title that is displayed in the search results. You must ensure that the title to your page contains keywords. Use of multiple keywords is likely to boost your site to higher rankings in search results.
It must, however, be ensured that the title is not crammed with a lot of keywords. Doing so may have a negative impact. Having the perfect title is as important as having optimized content.
In order to increase the effectiveness of your SEO and boost search engine traffic, you can just update your old content according to the latest needs and subsequently improve your ranking.
Updating your content will make it more appealing, as people tend to read recent posts as opposed to posts published a while back. While updating the old content, you can check for spelling and grammatical errors and also make it more accurate and at par with the recent changes. You can also remove broken links. Replace them with links of websites with higher domain authority (which also helps in increasing traffic, eventually).
Linking to websites with higher domain authority
Domain authority basically is a search engine ranking score that predicts how well a website will rank on Search Engine Results Pages (SERPs). A website with higher domain authority means higher ranking on SERPs. A domain authority score ranges from 0-100, with a higher score corresponding to a greater ability to rank.
Linking your website to another website, which has a higher domain authority helps in the overall trustworthiness of your website. For gaining backlinks to your site you can use blogger outreach by Degions or other growth hacks.
Google introduced an update in their algorithm in May 2016, that gave a boost to organic rankings to websites that are mobile-friendly. Similar is the case with e-commerce. It is witnessed that people prefer visiting sites that are mobile-friendly.
Having a mobile-friendly site basically means that the site when opened must not look as it would when opened on your desktop. It should be capable of adapting to a smaller screen and displaying content accordingly.
Internal links to boost underperforming websites
Internal links are backlinks from one page on the website to another page on the same website. It is a known fact that internal links aid the flow of authority around your website. To correctly use internal linking, you need to first find underperforming pages. Underperforming pages are the pages that do not receive enough traffic and are not being read by people anymore.
Upon finding such pages, when you write an article or blog on the related topic, mention or link these underperforming pages so that the people may click on the links and visit these pages. Another way of doing this is to take help from agencies. It will eventually increase the traffic of the underperforming pages as well.
Conducting an audit for your website helps you understand the factors that are leading to you not getting enough traffic.
Auditing principally is the systematic examination of financial books or an event or a result etc. in order to figure out, where you stand and how to make better decisions in the future. In the SEO world, auditing is the technique to attract and retain customers. You take into account the performance of the site, set goals according to the data that you find and implement tactics to reach those goals. SEO audits help maximize profits with the existing content that you have, by making you more efficient. When you perform an SEO audit, it is very likely that you will certainly find some mistakes that you may be able to improvise on.
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