The Ultimate Guide To Use Google Ads For Small Business In 2021

Google Ads for small business

2021 already promises to be a better year than 2020 was. With the promise of growing the digital world on the horizon, and with traditional bricks and mortar establishments closing down left, right, and centre, 2021 is going to be the year when we all move online.

Of course, going digital as a small business in 2021 means that you need to get to grips with Google Ads are… And the sooner, the better. In terms of digital evolution, it is highly likely that your competitors are already ahead of you.

Here is our guide to using Google Ads as a small business in 2021. Use it carefully and you might just catch up.

How to Use Google Ads for Small Businesses

To use Google Ads for small businesses follow this advice… Or better yet, call in the experts and get PPC services  by the

1 - Setup Your Account

to set up an account with Google ads, you need to do Google AdWords and ensure that you’re signed in to your Google account. If you don’t have a Google account, where have you been for the last decade? You can go to and set one up.

Once you are set up with Google AdWords, you can advertise using Google ads. If you have a page that you would like to place adverts on, you can use Google AdSense instead.

2 - Decide Upon A Budget

Google AdWords works by allowing you to design the advert, decide how long it runs for, and set a budget. The first option is for budget. In relation to time, you should decide how much you are willing to pay per day, for your ads. Once you have set your budget, you know that you won’t break the bank on an ad. Make sure to adjust the time setting so that you don’t blow your full budget in a single day.

3 - Target Your Ad

Once you have decided what your budget should be, you must decide you wish to target with the ad. This is where your customer demographics come into play. You can target based on gender, age, location, and numerous other demographics. Set your target audience and get ready for the next stage.

4 - Choose Keywords

Choose which keywords will best allow visibility of your ad. Keywords should be causally related to the services or products that you provide. If you visit a keyword search site (such as this one) you will be able to track down relevant keywords for your business. These could be the same keywords you use in your SEO and blogs.

5 - Creation of Your Ad

You are now ready to set your bid and create your ad. The bid is where you reserve ad space on pages. If your bid is too low, you are unlikely to win the space, so make sure your bid is reasonable.

All that is now left to do, is write the text for your ad, add in your pictures, and set it to live. 

Congratulations! You have set up your first Google ad. We sincerely hope it will be the first of many.


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